Developed "Money in Motion," a hyper-local OOH campaign strategy for NerdWallet as part of the NYU x OUTFRONT Marketing in Motion Challenge (Finalist). The concept repositioned NerdWallet from a comparison platform to a trusted financial guide by transforming NYC's transit system into a real-time financial newsroom — featuring the "NerdWallet Ticker" powered by OUTFRONT XPress, interactive "Opening Bell" kiosk activations at major stations like Grand Central and Atlantic Ave-Barclays, and QR-driven conversion flows that turned commute moments into actionable financial steps.