Supported the PR activation for the New York premiere of Is God Is at Brooklyn Academy of Music. Managed press list curation, PR deck development, invitation design, and influencer outreach — helping draw A-list talent and cultural tastemakers including Tessa Thompson, Janelle Monáe, and Kara Young to a premiere that earned widespread press coverage.

Developed a full-funnel marketing strategy and brand campaign for Bay Swag, a rising NYC hip-hop artist, positioning him as a community leader through "Lunch Money" — a financial literacy initiative targeting high school and college students in Queens.

Authored the official press release announcing Jai'Len Josey's signing with WME for global representation and the release of her major label debut album Serial Romantic on Def Jam Recordings. The release was picked up across music and entertainment media — including Billboard, Essence, Rated R&B, and more — amplifying a career-defining moment for the Atlanta-based singer-songwriter, platinum hit-maker, and Broadway alumna.

Developed "Money in Motion," a hyper-local OOH campaign strategy for NerdWallet as part of the NYU x OUTFRONT Marketing in Motion Challenge (Finalist). The concept repositioned NerdWallet from a comparison platform to a trusted financial guide by transforming NYC's transit system into a real-time financial newsroom — featuring the "NerdWallet Ticker" powered by OUTFRONT XPress, interactive "Opening Bell" kiosk activations at major stations like Grand Central and Atlantic Ave-Barclays, and QR-driven conversion flows that turned commute moments into actionable financial steps.